It’s the “new normal” as far as COVID-19 is concerned for Jess Huffman. Though he believes there never was a “normal”. The spread of the virus is threatening the essence of living and thriving. Since March 2020, when the World Health Organization declared the health situation as a pandemic, nations around the world have moved from one phase to another and from one lockdown to another. We are still grappling it.
New immigrants and everyone else have been shut in and have not been able to explore their environment, form networks and community. Businesses have been affected the worst. Some have gone moribund while some others are being driven to unprecedented profitability. What marks the difference?
While the pandemic is forcing us to stay indoors and find creative ways to do business, this is an opportune moment for new businesses to launch or for established ones to find a new avenue of growth. Find your path.Is what I am doing right now the best use of my time to create the life that I want for myself and my family? An honest answer to this question will help you chart the course ahead
The ancient Greek philosopher, Plato said that “Necessity is the mother of invention.” In other words, “Innovation is the key!”
These are dire times. Every business owner has to think of new ways to do business, stemming from the desire to help. People are unable to venture out of their homes, still life has to go on. We still need to do grocery shopping, make our hair, see the dentist, see the physiotherapist, see the gynecologist (yes, we may be in the baby boom season), attend schools, buy clothes and do sundry things that are essential for survival, in spite of the lockdown.
A lot of businesses are experimenting through e-commerce with heavy reliance on digital platforms. And almost all businesses, including venue-based ones are innovating digitally. While the pandemic is forcing us to stay indoors and find creative ways to do business, this is an opportune moment for new businesses to launch or for established ones to find a new avenue of growth. Find your path.
Physiotherapists, for instance, can now practice online through demonstrations, do phone consultancy, and even do online streaming. We can’t be left behind as first-generation Canadians.
As a way of offering solutions to immigrants who are entrepreneurs or aspiring entrepreneurs, Jess Huffman explains that there is always an option for anyone willing enough to explore beyond their comfort zones. He suggests that entrepreneurs can do the following to get above the rut in times like this:
- Clear your head by taking a deep breath. The mind is the starting point for success or failure, so declutter it. It isn’t the time to panic. A non-swimmer will drown if he panics.
- Develop a schedule for the things you can control. This includes having a schedule for your spouse, kids, self-development etc. That way, you start gaining control from the known to the unknown.
- Take the first step. Do the next right thing. You cannot see further down the road if you don’t do so.
- If you have troubling finances, maintain an open line of communication with your creditors, suppliers, and others in your channels of revenue. Don’t assume.
- Take an inventory of your intellectual and physical assets and ask yourself what else you can do with the available assets. Think of how to creatively use the assets to provide solutions. It is ironic that a lot of us have tremendous assets that we’ve never even taken notice of. It is at this point that you should ask yourself what else you can do to prosper your business, with the assets that you have. And right now, a major asset open to anyone is the digital space. Wrap your head around how to explore the space first, to offer help. And next, to earn money or increase profits.
- 80% of life is how you respond to it. A lot more can be achieved if we can be more proactive. Develop new business models.
Listen to the full episode 108 of The Immigrant Life Podcast to get practical solutions on how to promote your business in the light of the COVID-19 pandemic.
Written by Yinka Bakare